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Determinan Consumer Switching Behavior Terhadap Subtitusi Produk Boikot Terafiliasi Israel

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"Goal : This study aims to analyze the influence of consumer animosity, religiosity,
boycott motivation, and product knowledge on consumer switching behavior in
choosing substitute products for those boycotted due to affiliations
with Israel.
Methode : This research uses a quantitative approach with Muslim consumers
in the Greater Jakarta (Jabodetabek) area as the target population. Data were
collected through a questionnaire distributed via Google Form, involving 215
respondents. The data were analyzed using Structural Equation Modeling–
Partial Least Square (SEM–PLS).
Fact/Finding : The results show that consumer animosity (X1) and religiosity
(X2) do not have a significant influence on consumer switching behavior.
However, boycott motivation (X3) and product knowledge (X4) have a significant
and positive impact on consumer switching behavior. "

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Detail Information

Series Title

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Call Number

REF 658.8342 SAR d

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110103011

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

religiosity
Product Knowledge
consumer animosity
boycott motivation
consumer switching behavior

Specific Detail Info

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Statement of Responsibility

Dayangku Ratu Faizha Nurwanda Sarros

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