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Pengaruh Green Marketing, Kualitas Produk dan Label Halal Terhadap Keputusan Pembelian Fore Coffee di Bogor

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Objective : This study was conducted to determine the influence of green
marketing, product quality and halal label on Fore Coffee purchasing decisions in
Bogor.
Method : This research uses quantitative methods with non-probability
sampling techniques. This research requires a minimum of 400 respondents. The data
obtained was processed using the SPSS application.
Results/Findings : This study provides results that: (1) Green marketing has a
significant positive influence on purchasing decisions. (2) Product quality has a
significant positive influence on purchasing decisions. (3) The halal label has a
significant positive influence on purchasing decisions. (4) Simultaneously, all variables
have a significant positive influence on purchasing decisions.

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Availability

Detail Information

Series Title

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Call Number

REF 658.8343 FIT p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101046

Classification

658.8343

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Product Quality
Green Marketing
Halal Label
Purchase Decisions

Specific Detail Info

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Statement of Responsibility

Desi Fitriani

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