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Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awareness Terhadap Keputusan Pembelian Produk Fashion Di E Commerce

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"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce
Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science).
Fct/findings: Based on the results of this study, Influencer Marketing, Content Marketing, and Brand Awareness have a significant and positive impact on purchasing decisions
Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce
Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science).
Fct/findings: Based on the results of this study, Influencer Marketing, Content Marketing, and Brand Awareness have a significant and positive impact on purchasing decisions
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Availability

Detail Information

Series Title

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Call Number

REF 658.8343 SUT a

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.20101.01111

Classification

658.8343

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

SPSS
Content Marketing
Brand Awareness
Influencer Marketing
Purchase Decisions
Analysis Multiple Linear Regression

Specific Detail Info

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Statement of Responsibility

Muhammad Dustin Sutiady

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