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Rencana Bisnis "Marhaba Turkiye Kebab" Menggunakan Analisis Model Bisnis Kanvas

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Marhaba Turkiye kebab serves halal and healthy food, using real meat
ingredients and has a distinctive Turkish taste. The purpose of this study is to
determine the maturity and feasibility of the Canvas business model created by the
author which will later be used as a basis for running the Marhaba Turkiye Kebab
business. The research method used is to use a business feasibility study in which
there are 9 points to analyze business feasibility by means of action research, the
research location that the author chose was the Pondok Ungu Permai housing
complex, Babelan District, Bekasi Regency with 30 respondents. The results of the
canvas business model created to test the feasibility of the Marhaba Turkiye kebab
business plan have a value proposition, namely using halal, fresh ingredients, using
real meat and having a distinctive Turkish taste, and having a customer segment of
housing residents, young people aged 15-30 years, people who pay attention to the
halal and health of food products. The results of this analysis indicate that this
business is feasible to run.

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Availability

Detail Information

Series Title

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Call Number

REF 650 MUZ r

Publisher

Bogor : IAI Tazkia., 2024

Collation

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Language

Indonesia

ISBN/ISSN

NIM. 21101.01187

Classification

650

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Market segmentation
Canvas Business Model
Value Proposition
Marhaba Turkiye Kebab
Questionnaire

Specific Detail Info

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Statement of Responsibility

Zaid Akbar Muzakki

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