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Peran Keputusan Nasabah Dalam Memoderasi Pengaruh Citra Merek Dan Kualitas Jasa Terhadap Loyalitas

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Goal : This study aims to analyse the effect of brand image, service quality, and
customer satisfaction on customer loyalty of Islamic banks in West Java, by adding
the moderating role of customer satisfaction..
Methode : The data analysis method uses Structural Equation Modeling (SEM)
through AMOS version 24 software, using a sample of 259 respondents who
participated in the study.
Fact/Finding : The test results show that brand image, service quality, and
customer satisfaction significantly have a positive effect on customer loyalty. In
addition, it was found that customer satisfaction strengthens the effect of brand
image on customer loyalty. These findings provide important insights for the Islamic
banking industry in developing better marketing and service strategies, taking into
account the moderating role of customer satisfaction, in order to maintain and
increase customer loyalty amid increasingly fierce market competition.

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 RAZ p

Publisher

Bogor : IAI Tazkia., 2024

Collation

MES

Language

Indonesia

ISBN/ISSN

NIM.20160016

Classification

658.8342

Content Type

text

Media Type

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Carrier Type

-

Edition

-

Subject(s)

Brand Image
Loyalty
Service Quality
satisfaction

Specific Detail Info

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Statement of Responsibility

Hasbi Razzak

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