Text

Influence of Madam Ani Persona, Social Media Marketing Strategy, and Program Composition on Sakinah Finance Customer Buying Behaviour

---

Research Objectives: The purpose of this study was to determine the influence of
Madam Ani Persona, Social Media Marketing Strategy, and Program Composition on Sakinah Finance Customer Buying Behaviour.
Research Methods: This study uses a quantitative approach by surveying 80 Sakinah Finance customer in Sakinah Finance Alumni WhatsApp group through
electronic media (google form). This study uses structural equation n model analysis (SEM-PLS) to evaluate the relationship between constructs. Furthermore, the
data is processed using SMARTPLS 4 software.
Findings: Based on the result of the analysis, it can be concluded of the two exogenous variables, namely (1) Madam Ani Persona; and (2) Social Media Marketing Strategyt. has significant effect on influence of Sakinah Finance Customer
Buying Behaviour

---

Availability

Detail Information

Series Title

-

Call Number

REF 658.8342 RAH i

Publisher

Bogor : IAI Tazkia., 2024

Collation

-

Language

English

ISBN/ISSN

NIM.19101011

Classification

658.8342

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

-

Specific Detail Info

-

Statement of Responsibility

Hilmi Aulia Rahman

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment