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Pengembangan Bisnis Toys Jack Action Firgure Dengan Analisis Model Bisnis Kanvas

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Objectives: The aim of this model business plan is to get the right value proposition for the toy jack action figure business and to know the process of forming the right customer segments. Methods: This research uses qualitative research methods with the Action research method and business canvas model, which is carried out openly to find out the problems and needs of consumers. and used two stages of testing, namely problem testing and solution testing on 30 respondents with interviews regarding the problems felt by the author by proposing solutions to answer these problems. Results/Findings: From the results of the problem testing and solution testing carried out by the author, Toy Jack's customer segments are anime lovers, content creators, communities and collectors. And the author succeeded in offering a value proposition, namely, adding variations in the types and sizes of products sold to increase consumer satisfaction and meet consumer needs, as well as providing Limited Edition products. Keyword: Action Figure, Canvas Business Model, Action Research, Market Segmentation, Value Proposition

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Detail Information

Series Title

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Call Number

REF 650 BUS p

Publisher

Bogor : IAI Tazkia., 2023

Collation

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Language

Indonesia

ISBN/ISSN

NIM18101017

Classification

650

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Market segmentation
Value Proposition
Action Research
Canvas Business Model
Action Figure

Specific Detail Info

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Statement of Responsibility

Dzaki Bustami

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