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Analisis Perilaku Konsumen Muslim Terhadap Penggunaan Gopay Pasca Covid Di Jabodetabek

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Goal: This study aims to determine the behavior of Muslim consumers in using the
e-wallet Gopay.
Method: This research uses a descriptive quantitative approach and enhance the
traditional Technology Acceptance Model (TAM) constructs with three additional
factors, namely perceived credibility, social influence and religiosity, to understand
customers behavioral intentions to adopt e-wallet Gopay. Data was collected from
the Jabodetabek Muslim community who use the e-wallet Gopay. Considering the
objectives and hypotheses, Partial Least Square Structural Equation Modeling
(PLS -SEM) technique was used to test the proposed model.
Fact/Finding: The tested model shows important observations, which clearly
outline that there is a significant relationship, which can be observed in this study.
there is a significant relationship, which can be observed here. It explicitly states:
perceived ease of use (PEOU) and perceived usefulness (PU) do not have a
significant positive relationship with behavioral intention of use (BIU), on the other
hand perceived credibility (PC), religiosity (RG) and also social influence (SI) have
a significant positive relationship with behavioral intention of use (BIU) which also
as the variables under study establish a significant positive relationship with actual
use (AU).

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Availability

Detail Information

Series Title

Ekonomi Syariah

Call Number

REF 658.8342 MUB a

Publisher

Bogor : IAI Tazkia., 2023

Collation

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Language

Indonesia

ISBN/ISSN

NIM.19103024

Classification

658.8342

Content Type

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Media Type

-

Carrier Type

-

Edition

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Subject(s)

religiosity
credibility
E-Wallet
TAM
Adoption
PLS
Mobile technology
Transactions
Social influence

Specific Detail Info

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Statement of Responsibility

Muhammad Althaf Mubarak

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