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Pengaruh biaya promosi terhadap tingkat penjualan brownis Mr.Browco di Bogor

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The development of the business world nowadays tightens the competition among companies, especially companies with the same core of business. Each company exerts great efforts in marketing and promotional strategies in order to sell their products out in the market. Promotion is one of the activities to introduce a product into the market so that the market itself will aware of the product existence. Several examples of promotional activities are: commercials, advertising, personal selling, sales promotion and public relation.
This research is a qualitative study which purpose is to find out whether the relationship between the cost of promotion and sales exists or not as well as to determine how much cost of promotion influences the product sales. The case of study in this research is limited only to one small enterprise in the food industry, a brownies cake shop formulated by using the Simple Linear Regression with SPSS 16.0
The conclusion is an influence of promotional expenses against the product sales existed. Hypothesis testing results showed a positive relationship between the variable cost of promotion (X) and sales (Y). Through the test of coefficient correlation we obtained numbers 0.701, which means that there is a strong relationship between the two variables. This result leads us to the above conclusion, the more promotional activities done the more significant the total sales of the brownies will increase.
The influence of promotion expenses on the level of product sales can be seen from the result of the correlation coefficient which is equal to 0.701. This number indicates the relationship between the variable cost of promotion (X) to the level of sales (Y) is in a strong relationship, so if the promotion costs increased by $ 1, it will be responded by sales volume on 0,826 level.
Keyword: Promotion Costs and Product Sales.

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Availability

Detail Information

Series Title

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Call Number

Ref 658.83 Suw p

Publisher

Bogor : STEI Tazkia., 2012

Collation

9 hal

Language

Indonesia

ISBN/ISSN

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Classification

658.83

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MANAJEMEN PEMASARAN
BROWNIS MR BROWCO

Specific Detail Info

Jurnal Skripsi

Statement of Responsibility

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