Text

The new market leaders: who winning and how in the battle for customers

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Availability

Detail Information

Series Title

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Call Number

658.8'12 WIE t

Publisher

New York : The Free Press., 2001

Collation

262p.; 24cm.

Language

English

ISBN/ISSN

0743204654

Classification

658.8 12

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Market Planing
Customer relations
Longitudinal studies
Consumers' preferences
Attitudes

Specific Detail Info

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Statement of Responsibility

Frederik D. Wiersema

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