Marketing Planning and Strategy (Fourth Edition) | Universitas Islam Tazkia Library

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Marketing Planning and Strategy (Fourth Edition)

Jain, Subhash - Personal Name;

Written for the capstone course in marketing or marketing strategy, Marketing Planning and Strategy will help students develop strategic marketing skills essential for todayUs global competition. This text focuses on marketing strategy from the viewpoint of the business unit, and clearly distinguished marketing strategy from marketing management

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MANAJEMEN BISNIS SYARIAH 658.8 JAI m

PST21-B0445

Available

Detail Information

Series Title: -
Call Number: 658.8 JAI m
Publisher: USA : South-Western College Pub., 1993
Collation: -
Language: English
ISBN/ISSN: 0538826487
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: 4th Edition
Subject(s): Marketing
Specific Detail Info: -
Statement of Responsibility: Subhash Jain

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