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Analisis pengaruh kualitas layanan dan atribut produk terhadap kepuasan pelanggan (studi pada rumah makan bebek ayam goreng sari rasa Pak Ndut cabang Bogor

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ABSTRACT
The aims of this study is to look at the impact of the quality of service and product attributes on customer satisfaction measured by Likert scale using multiple regression method.
The results of the study examined the characteristics of customers in terms of gender, age, residence, occupation, income and last visit. The simultaneous quality of service and product attributes affect customer satisfaction. The variable quality of service is the most dominant influence on the satisfaction is packaging
Keyword: Quality of Service, Products Atributes, Customer Satisfaction

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Availability

Detail Information

Series Title

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Call Number

Ref 658.83 Mau a

Publisher

Bogor : STEI Tazkia., 2012

Collation

39 hal

Language

Indonesia

ISBN/ISSN

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Classification

658.83

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

KEPUASAN PELANGGAN
BEBEK GORENG PAK DHUT

Specific Detail Info

Jurnal Skripsi

Statement of Responsibility

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