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E-Commerce 2017 : Business, Technology, Society (Thirteenth Edition)

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"Understanding the Vast and Expanding Field of E-commerce

Laudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.

In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today’s tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business."

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Availability

Detail Information

Series Title

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Call Number

381.1 LAU e

Publisher

New York : Pearson-Prentice Hall., 2017

Collation

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Language

English

ISBN/ISSN

9781292211688

Classification

381.1

Content Type

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Media Type

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Carrier Type

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Edition

13th Edition

Subject(s)

E-Commerce
Electronic Commerce

Specific Detail Info

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Statement of Responsibility

Kenneth C. Laudon & Carol Guercio Traver

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