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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition (Sixteenth Editions)

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"For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

MyManagementLab® not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.


MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts."

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Availability

Detail Information

Series Title

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Call Number

658.401 DAV s

Publisher

England : Pearson., 2016

Collation

432 hal.

Language

English

ISBN/ISSN

9781292148496

Classification

658.401

Content Type

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Media Type

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Carrier Type

-

Edition

16

Subject(s)

strategic management

Specific Detail Info

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Statement of Responsibility

Fred R David

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