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Principles of Marketing (Fourth Edition)

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"Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’.
This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.
The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications."

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Availability

Detail Information

Series Title

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Call Number

TND 658.8 BRA P

Publisher

London : Financial Times Press (Printice-Hall)., 2006

Collation

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Language

English

ISBN/ISSN

9780273695592

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

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Specific Detail Info

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Statement of Responsibility

Frances Brassington, Stephen Pettit

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