A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and e…
This book helps students listen for gist and specific information, to make inferences and to progress to content-based activities. Introducing Skills for Understanding is the high-beginning level of the Active Listening series. By activating students' knowledge of a topic before they listen, the text gives them a frame of reference to make intelligent predictions about what they will hear. Stud…
Photocopiable worksheets is designed to operate as a structurally based self-access system that deals with the main grammatical elements of English. Each sheet deals with a particular grammatical point and, after a short explanation with examples, provides practice exercises. The accompanying cassette provides extra material to help students contextualise the relevant grammatical point before c…
SPECTRUM is a complete, 6-level course in English that teaches communication in real-life situations. The language presented is authentic and useful, providing rich input for practice.