"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
"Purpose: To explore the potential integration of blockchain technology into Islamic accounting and auditing systems in Indonesia, addressing persistent sector challenges such as fraud, lack of transparency, and compliance with sharia principles. Method: Qualitative research approach combining in-depth interviews with six experts (practitioners, academics, and regulators) and a Systema…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a product. The d…
Analyzing the Influence of Islamic Financial Literacy, Risk Perception, Social Media, on Interest in Islamic Stock Investment in Jabodetabek: Digital Technology as Moderation This research employs a quantitative approach with a case study on Gen Z in Jabodetabek. Data is collected through a questionnaire distributed via Google Forms. The data is processed with SEM-PLS analysis. The results of t…
Analyzing the influence of attitudes, subjective norms, and knowledge of halal, as well as demographic variables such as age, gender, education level, and monthly income, on purchasing decisions for packaged foods labeled as halal. This study uses a quantitative approach by distributing questionnaires to 200 Muslim consumer respondents in Bogor City and Bogor Regency. The data was processed usi…
"Inti dari manajemen keuangan adalah bagaimana perusahaan memperoleh dana yang dibutuhkan untuk mengelola bisnis, serta bagaimana mengelola dana tersebut secara efisien guna meningkatkan nilai perusahaan. Manajemen keuangan menjadi bagian yang fundamental dan krusial pada suatu perusahaan maupun individu. Bagi perusahaan, kemampuan dalam melakukan analisis keuangan, pengelolaan dana, dan eva…
Tujuan: Tujuan dari penelitian ini adalah untuk menganalisis pengaruh karakteristik KPR Syariah, tingkat harga dan prosedur pembiayaan terhadap minat nasabah terhadap produk Kredit Pemilikan Rumah (KPR) di BSI KCP Ciputat. Metode: Penelitian ini menggunakan metode pendekatan kuantitatif dengan melakukan survey kepada 120 nasabah aktif Bank Syariah Indonesia (BSI) KCP Ciputat. Penelitian …
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
Methods: This study employs a quantitative approach using time series data from 2018 to 2024. The analytical method used is the Vector Error Correction Model (VECM), which is appropriate for analyzing both short-term and long-term relationships between macroeconomic variables and the trading volume of sharia stocks listed in the Jakarta Islamic Index (JII) 30. Result/Finding: The results of th…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
Indonesia, as an archipelagic nation with over 17,500 islands, has significant potential in the fisheries sector. With approximately 900,000 fishermen and a projected need for more than 1.5 million human resources, this sector offers substantial economic opportunities for coastal communities. This study discusses the Maritime Labor Agreement (MLA) and the application of the mudharabah p…
Penelitian ini bertujuan menganalisis variabel apa saja yang memiliki pengaruh secara parsial terhadap intensi generasi millenial dalam memilih provinsi sumatra barat sebagai destinasi wisata halal dan variabel apa saja yang berpengaruh secara simultan terhadap itensi generasi millenial memilih destinasi wisata halal. structural equation model (SEM) dengan software smartPLS 3,0, penelitian ini …
Objective : This study aims to find out non-performing financing at BSI bank from 2015 to 2022. Methodology : This research uses quantitative research. The sampling technique used was non-probability sampling using purposive sampling by taking data from BRIS, BSM, BNIS and BSI on quarterly data for 2015-2021. The method in this research uses Autoregressive Distributed Lag (ARDL) by looki…
Goal : This research aims to test and prove the influence of the variables religiosity, service quality and brand image on muzakki loyalty with muzakki satisfaction as an intervening variable at LAZNAS BMH DKI Jakarta. The variables religiosity, service quality and brand image will act as exogenous variables which will influence the endogenous variables, namely muzakki loyalty and muzakki…
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