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Identitas Visual Dan Strategi Digital Terhadap Perkembangan Brand Awareness P…
"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
Analisis Kepuasan Pengguna Aplikasi Byond By BSI Menggunakan Technology Accep…
"Purposes : This research aims to analyze user satisfaction of the Byond by BSI application using the Technology Acceptance Model (TAM). The variables perceived usefulness and perceived ease of use are independent variables (X), while the behavioral intention to use variables and user satisfaction are dependent variables (Y) to see whether the TAM model can analyze application user sati…
An Analysis of Islamic Banking Performance: Maqashid Index Implementation in…
Abstract The discourse on the presence of Islamic banking in the global era went broadly and extensively. It is because the society has begun realizing the existence of Islamic banking. Islamic banking does able to show its resilience and endurance facing the global financial crisis. A part from its positive growth, there exist a critical issue related to it performance measurement. For the…
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