"Objective: This research aims to develop ginger cultivation entrepreneurship through Business Model Canvas (BMC) analysis, focusing on cost structure, customer segmentation, and value proposition. In an era of globalization and economic uncertainty, entrepreneurship in the agribusiness sector, such as ginger cultivation, plays a strategic role in driving economic growth and job creatio…
"The aim of this study is to identify the customer segments and value propositions of “Rumah Main Myci.” This research is based on the importance of early childhood as a golden phase of a child's development, in which parents play a central role as the first educators (madrasatul ula). However, in today’s social reality, parental involvement in child-rearing has been increasin…
Kuantitatif
"Objective: This study aims to analyze the effect of macroeconomic variables, namely inflation, the Rupiah exchange rate, BI rate, and money supply on the Indonesia Sharia Stock Index (ISSI). The research seeks to provide an empirical overview of the relationship between these macroeconomic factors and the performance of the Islamic capital market in Indonesia. Method: This research e…
": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…
Goal : This study aims to explain and analyze the implementation of FandShoes' branding strategy on the TikTok platform to increase sales rates, as well as to identify practices and strategic elements that contribute to increased consumer interest in purchasing. Methods : This research is descriptive qualitative in nature with a field study approach. Data collection techniques include semi-stru…
Objectives Methods Result/Findings : This study aims to determine the influence of Word of Mouth, Service Quality, and Instagram Content Quality on repurchase decisions of consumers at Kopi Nako in the Bogor area. : This research employed a quantitative approach with a survey method. The population consisted of consumers who had visited and made purchases at Kopi Nako in Bogor. The sampling tec…
": To analyze customer perceptions of service quality at Janji Jiwa Coffee Shop in Bogor City; to analyze the gap between customer perceptions and expectations of service at Janji Jiwa Coffee Shop in Bogor City; and to analyze the service attributes of Janji Jiwa Coffee Shop in Bogor City that should be prioritized for service improvement. : The study employs a quantitative descript…
Kuantitatif
Cicurug Omega Egg Farm is a chicken egg farm aimed at meeting the Indonesian people's need for quality animal protein. The reason for establishing this business was the community's unbalanced nutritional status and the limited supply of quality food at affordable prices. This business was initiated to provide fresh, hygienic, and highly nutritious chicken eggs directly from the farm to consumer…
"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
"Purpose: To explore the potential integration of blockchain technology into Islamic accounting and auditing systems in Indonesia, addressing persistent sector challenges such as fraud, lack of transparency, and compliance with sharia principles. Method: Qualitative research approach combining in-depth interviews with six experts (practitioners, academics, and regulators) and a Systema…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a product. The d…
Analyzing the Influence of Islamic Financial Literacy, Risk Perception, Social Media, on Interest in Islamic Stock Investment in Jabodetabek: Digital Technology as Moderation This research employs a quantitative approach with a case study on Gen Z in Jabodetabek. Data is collected through a questionnaire distributed via Google Forms. The data is processed with SEM-PLS analysis. The results of t…
Analyzing the influence of attitudes, subjective norms, and knowledge of halal, as well as demographic variables such as age, gender, education level, and monthly income, on purchasing decisions for packaged foods labeled as halal. This study uses a quantitative approach by distributing questionnaires to 200 Muslim consumer respondents in Bogor City and Bogor Regency. The data was processed usi…
"Inti dari manajemen keuangan adalah bagaimana perusahaan memperoleh dana yang dibutuhkan untuk mengelola bisnis, serta bagaimana mengelola dana tersebut secara efisien guna meningkatkan nilai perusahaan. Manajemen keuangan menjadi bagian yang fundamental dan krusial pada suatu perusahaan maupun individu. Bagi perusahaan, kemampuan dalam melakukan analisis keuangan, pengelolaan dana, dan eva…