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Managerial Economics : Analysis and Strategy
Managerial economics is concerned with the application of economic princeples and methodelogies to the decision-making process within the firm or organization. It eeks to established rules and priciples to facilitate the attainment or desired economic goals of management.
Statistical Techniques in Business and Economics (Seventeenth Edition)
Lind/Marchal/Wathen is a perennial market best seller due to its comprehensive coverage of statistical concepts and methods delivered in a student friendly, step-by-step format. The text presents concepts clearly and succinctly with a conversational writing style and illustrates concepts through the liberal use of business-focused examples that are relevant to the current world of a college stu…
Corporate Financial Management: International Edition
The authors different points of view offers students the benefits of a researcher, a practitioner, and an effective classroom instructor and, thus, is designed to help students develop financial intuition and make better decisions. It modernizes the teaching of finance by integrating the major developments made in finance in the last twenty years, such as options, agency theory and new research…
Global Marketing Strategy
Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consid…
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