A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new ex…
Packed with everyday examples of statistics in the real world, STATISTICS: A TOOL FOR SOCIAL RESEARCH, 10e, provides a reader-friendly introduction to the fundamental concepts of statistics and their practical application to a wide variety of contemporary social issues. Using myriad examples of statistics from daily life, the text demonstrates that statistics are not just abstract mathematical …