"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
This book, the first of two volumes, highlights the concept of financial inclusion from the Islamic perspective. An important element of the Sustainable Development Goals (SDGs), financial inclusion has been given significant prominence in reform and development agendas proposed by the United Nations and G-20. The significance of Islamic financial inclusion goes beyond improved access to financ…