"This study aims to identify the customer segments and the value proposition that can be delivered by the company.. : The researcher employed an action research method using a qualitative approach. Qualitative data was gathered through observations and interviews.. : The findings of this study indicate that the majority of consumers are highly familiar with the products offered. A…
"This study aims to identify the customer segments and the value proposition that can be delivered by the company.. : The researcher employed an action research method using a qualitative approach. Qualitative data was gathered through observations and interviews.. : The findings of this study indicate that the majority of consumers are highly familiar with the products offered. A…