Buku Marketing 5.0 Technology for Humanity karangan Philip Kotler, Hermawan Kartajaya, dan Iwan Setiawan akan diluncurkan secara resmi pada Januari/Februari tahun 2021. Buku terbitan John Wiley ini merupakan buku ketiga dari Trilogi X.0 Series dengan Marketing 3.0, From Product to Customers to the Human Spirit (2010) sebagai buku pertama dan Marketing 4.0, Moving from Traditional to Digital (20…
For MBA and undergraduate courses in Marketing Management. Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook features up-to-d…