APA Style
Bodian, N, G. (1995).
Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program .
New York:
McGraw-Hill.
MLA Style
Bodian, Nat, G..
"Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program".
New York:
McGraw-Hill,
1995.
Text.