APA Style

Bodian, N, G. (1995). Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program . New York: McGraw-Hill.

MLA Style

Bodian, Nat, G.. "Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program". New York: McGraw-Hill, 1995. Text.