APA Style
Kotler, P. (1994).
Marketing Management : Analysis, Panning, Implementation, and Control (Eighth Edition) (Ed.8).
New Jersey:
Prentice Hall.
MLA Style
Kotler, Philip.
"Marketing Management : Analysis, Panning, Implementation, and Control (Eighth Edition)".
Ed.8
New Jersey:
Prentice Hall,
1994.
Text.