APA Style

Keegan, W, J., Green, M, C. (2016). Global Marketing, Global Edition (Ninth Edition) (Ninth Edition). New York: Pearson Prentice Hall.

MLA Style

Keegan, Warren, J.., Green, Mark, C.. "Global Marketing, Global Edition (Ninth Edition)". Ninth Edition New York: Pearson Prentice Hall, 2016. Text.