APA Style
Keegan, W, J., Green, M, C. (2016).
Global Marketing, Global Edition (Ninth Edition) (Ninth Edition).
New York:
Pearson Prentice Hall.
MLA Style
Keegan, Warren, J.., Green, Mark, C..
"Global Marketing, Global Edition (Ninth Edition)".
Ninth Edition
New York:
Pearson Prentice Hall,
2016.
Text.