APA Style

Kim, W, C., Mauborgne, R. (2005). Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant . America: harvard business school press buston.

MLA Style

Kim, W., Chan., Mauborgne, Renée. "Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant". America: harvard business school press buston, 2005. Text.