APA Style

Burns, A, C., Bush, R, F. (2016). Marketing Research (Eight Edition) (Eight Edition (Global Edition)). New York: Pearson-Prentice Hall.

MLA Style

Burns, Alvin, C.., Bush, Ronald, F.. "Marketing Research (Eight Edition)". Eight Edition (Global Edition) New York: Pearson-Prentice Hall, 2016. Text.