APA Style

JR., R, J, S, &, E, M, K. (1994). Synchroservice! : the innovative way to build a dynasty of customers . New York: IRWIN.

MLA Style

JR., Richard, J., Schonberger, &, Edward, M., Knod,. "Synchroservice! : the innovative way to build a dynasty of customers". New York: IRWIN, 1994. Text.