APA Style

E., R, ,, S, R, &, G, D. (1987). Business Plans That Win : lesson from the MIT enterprise forumSM . New York: Harper & Row, Publisher.

MLA Style

E., Rich, ,, Stanley, R., &, Gumpert,, David. "Business Plans That Win : lesson from the MIT enterprise forumSM". New York: Harper & Row, Publisher, 1987. Text.