APA Style

Belch, M, A., Belch, G, E. (2012). Advertising and Promotion : An Integrated Marketing Communications Perspective (Ninth Edition) ( Global Edition ) (9th Edition (Global Edition)). New York: McGraw-Hill companies.

MLA Style

Belch, Michael, A.., Belch, George, E.. "Advertising and Promotion : An Integrated Marketing Communications Perspective (Ninth Edition) ( Global Edition )". 9th Edition (Global Edition) New York: McGraw-Hill companies, 2012. Text.